Our Team

Ex-founders, product and technical veterans, respected startup advisors and mentors.

IMG_2854 (1).jpg

emily rich

Tech entrepreneur, investor, mentor, technical advisor and product development.

Emily founded Jemsoft,  a machine learning and computer vision company that adapts new innovative frameworks into many different industries ranging from startups to Fortune 500 companies globally. Jemsoft was acquired in 2017 by a publicly listed IoT company, and Emily began investing in opportunities in early stage tech.

Emily is an awarded innovator, having won the 2015 Startup Adelaide Startup of the Year Award, Newscorp Women in Innovation Award (Technology) and winner of Young IT Professional of the Year 2016. 

Emily has worked with the likes of Unilever, Google, Mars, the Australian Federal Government and many more companies on a global scale.

She has notable experience in business processes, policies, procedures and governance principles. She has five years of experience in government & taxation and six years experience in technical development, business analysis and product management practices.

Emily has advised founders in formal capacities within startup accelerators Techstars and Startmate, as well as new entrepreneurs in school programs and as a trusted advisor to many startups.


Emily on LinkedIn

Emily on Medium



alan jones

Entrepreneur in Residence (EiR), investor, tech entrepreneur and mentor, Alan has advised hundreds of Australian startups and invested in many of the best.

Originally a content operations producer for Microsoft’s Sidewalk city guide startup, Alan was Yahoo!’s first technical hire in Australia and went on to become Product Director, South Asia for Yahoo! Inc. He then was a co-founder and head of content and product development for home entertainment tech startup HomeScreen Entertainment, backed by the Packer family’s CPH, acquired by Quickflix.

Alan was a founding investor in Pollenizer, Startmate and Blackbird Ventures. His startup services agency The New Agency built AAP MediaNet, Autogenie and EmploymentHero before being acquired by BlueChilli in 2012. 

Alan’s previous investments include Bugcrowd, Buzzy, Biteable, Cardly, Chromasun, Elevio, GeoSnap, HappyCo, HowAboutEat, Macropod, Muru Music, Propeller Aero, Shoeboxed, TopMe, Tzukuri, Tyde, Workyard, UpGuard and Upperstory.

Alan has advised founders in startup accelerators BlueChilli, Startmate, Catalysr, Muru-D and Collider, as well as advising clients of KPMG’s High Growth Ventures team as an Entrepreneur in Residence.


Alan on LinkedIn

Alan on Medium